A well-run corporate event does two jobs at once: it thanks those who are already clients and opens the door to those who are not yet. Every current guest can bring a new contact, and every detail of the event says how your company works.
Before the event
- Ask current clients to invite a colleague. It is the most natural way to meet prospects with a recommendation.
- Prepare check-in with printed badges showing name and company: they make conversations between strangers easier.
At the entrance
A welcome sign and a photo backdrop set the first impression. Photos in front of the backdrop get shared on LinkedIn and take your brand to people who were not there.
During the event
Cocktail tables get people moving and talking better than fixed tables. Keep consumables such as double-sided tape at hand for any last-minute fix.
On the way out
A kit or gift with useful items keeps the brand on every guest’s desk for months.
Afterwards
Reach out to new attendees the same week. The event opened the door; the follow-up turns them into clients.
